Back to all Projects

BADMINTON HORSE TRIALS

Industry

Equestrian · Events

Website

www.badminton-horse.co.uk

Eventing rider competing on horseback at an equestrian event

The brand

Badminton Horse Trials is one of the most prestigious events in equestrian sport, bringing together the world’s leading horses and riders for one of the most demanding competitions in the sport. But behind the competition is an event built on much more than results. It is the horses, the people, the preparation, the atmosphere and the emotion that make Badminton what it is.

The brief

To capture Badminton as it happens - from the intensity of competition to the quieter moments behind the scenes. The focus was on the love of horses, the people who make the event happen and the emotion behind top-level sport, creating content that felt immediate, authentic and connected to the experience of being there.

selected assets

No items found.

No items found.

DELIVERED

Speed was central to the brief. The aim was to capture, edit and deliver content with the quickest possible turnaround, ensuring Badminton was able to own the conversation and share the moments while they were still happening. From horses and riders to grooms, officials, teams and the wider event atmosphere, the work looked beyond the arena to capture what it feels like to be at Badminton. The result was a stream of fast, emotionally driven content designed for the moment, with sponsors woven naturally into the visual narrative through moments where their presence felt authentic to the event.

MORE TO EXPLORE

Keyflow saddle pad and equestrian tack