Back to all Projects

KEYFLOW FEEDS

Industry

Equine Nutrition · E-commerce · Agriculture

Website

www.keyflowfeeds.com

Keyflow saddle pad and equestrian tack

The brand

Keyflow Feeds is a premium equine nutrition brand specialising in scientifically formulated feeds and supplements for horses, with an expanding presence across the UK, EU and USA.

The brief

To lead and develop Keyflow Feeds’ marketing activity across the UK, EU and US, bringing greater structure, consistency and commercial direction to the brand while supporting growth across direct-to-consumer, retail and international channels. The role spans both strategic direction and day-to-day execution, with responsibility for developing the brand, managing its marketing activity and building the systems and channels needed to support its continued growth.

selected assets

No items found.

No items found.

DELIVERED

The role spans marketing strategy and execution across the UK, EU and US, covering digital, e-commerce, content, print, events and commercial partnerships. The work includes social media, graphic design, photography and videography, print materials, email marketing, CRM management, sponsorships, ambassador and influencer activity, events and paid advertising. A key part of the role has been designing and building Keyflow’s e-commerce website, shop.keyflowfeeds.com, and continuing to manage and develop the platform. This sits alongside CRM management, B2B communications for retailers, customer education and the development of marketing materials across both digital and print.

MORE TO EXPLORE

Equidry waterproof equestrian jacket photographed in the rain