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MILLSTREET GREEN GLENS ARENA

Industry
Equestrian · Events
Website
www.millstreet.horse
Spectators reading newspapers at an equestrian event
The brand

Millstreet is an internationally recognised equestrian venue in Ireland, hosting major competitions alongside hospitality, dining and a wider programme of visitor experiences.

The brief

To manage and develop Millstreet’s social media presence across major international events, increasing awareness of the venue while showcasing its facilities, hospitality and commercial partners. A particular focus was placed on the inaugural U25 World Eventing Championships, creating a digital presence that reflected the scale and significance of the event while bringing the competition, riders and wider Millstreet experience to an international audience.

selected assets
Show jumping horse and rider competing over a fence
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Guests enjoying drinks at a bar
Dressage horse and rider competing in an outdoor arena
Food served at a restaurant
Crowd watching show jumping at an equestrian event
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DELIVERED

Caprelli managed social media across the U25 World Eventing Championships and CSI2*, developing the content strategy and delivering event coverage across both. The work combined photography, videography, interviews and real-time social content, alongside dedicated content supporting Millstreet’s commercial partners, helping strengthen sponsor visibility and relationships. Beyond the competition, the work also showcased Millstreet as a destination, capturing the Coach House Restaurant, hospitality offering and new facilities to give audiences a broader view of the experience beyond the arena.

MORE TO EXPLORE

Keyflow saddle pad and equestrian tack
KEYFLOW FEEDS
Pol Roger champagne team member at a brand event
POL ROGER
Work
Strategy
Design
Creative
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EMAIL
hello@caprellimedia.com
BASEd in
South West England,
working globally.