THE HEALING MEADOW

Industry
Wellness
Massage therapist providing a relaxing treatment
The brand

The Healing Meadow is a wellness business centred around massage and therapeutic experiences, created to offer clients more than a traditional treatment.

The brief

To build The Healing Meadow’s brand identity and digital presence from the ground up, establishing a considered, experience-led wellness brand ahead of launch and creating a foundation for its ongoing growth. The brief encompassed brand strategy and visual identity, alongside website strategy, content and the wider customer experience, creating a cohesive foundation for launch and continued development.

selected assets
No items found.
No items found.
DELIVERED

Caprelli developed The Healing Meadow’s brand strategy and visual identity, before extending the new direction across its wider customer experience. The work included logo and brand development, website design, photography and videography, social media strategy, launch content and copywriting. A key focus was communicating the experience behind the business - not simply the treatments themselves - through considered imagery, messaging and digital touchpoints that brought the brand to life.

MORE TO EXPLORE